Doing Business in the

New Normal

 Join your favorite weekly columnists’ in-person from ColoradoBiz’s eNewsletter for the first of a four-part series. You’ve enjoyed reading their insights online, now hear them in person! 

Part 1: Aligning with Social Media: From planning and budgeting, to sales/marketing/PR, brand development, HR, operations, customer service, reporting and analytics, you’ll learn how to use social media to drive results.

Join the conversation on Facebook!

Date: Wednesday May 11, 2011

Registration Time: 7:30AM

Event Time: 8:00AM - 9:30AM

Location: Comedy Works South / 5345 Landmark Place / Greenwood Village, CO 80111

Cost: $35 per person (Includes Continental breakfast)

Panlists include:

Moderator: Mike Cote, editor, ColoradoBiz magazine

Lida Citroen (@Lida360)

 Importance of strategy in social media. Focuses include:
• Crafting a strategy to ensure your social media efforts produce high returns
• Ensuring your efforts online support your overall brand efforts
 • Using social media to engage customers, solicit feedback, and create evangelists for your company, product or service

Julie Hansen (@Acting4Sales), Sales Trainer, Speaker, Author

 Driving sales using video in social media and avoiding common mistakes.  Points to be covered include:
• Why you need an ROI focused video strategy
• How to create a video that connects with your audience using professional on-camera techniques
• 5 deadly social media sales mistakes and how to avoid them

Gil Rudawksy (@GilComMedia), senior account director, @GroundFloorMedia

 The dark side of social media. Gil will offer an issues management take on social media, highlighting best and worst case scenarios. Focus areas:
• Have a plan and a thick skin before jumping in
• The Nestle case study, how fast things went South
• The Southwest case study, quick honest responses resonate
• Social media is a conversation, not a one-way tool

John Heckers MA, CPC, BCPC: (@heckersdev)

John will focus on the growing importance of on-line networking in a comprehensive job search. Points include:
• How to effectively utilize LinkedIn.
• Why you should not usually use Facebook and Twitter.
• How to avoid the pitfalls of on-line networking in a job search.

Paula Berg (@paulaberg), Digital Media Leader, @LinhartPR

 Paula Berg is the Digital Media Leader at Linhart PR, a national public relations and corporate communications counseling firm based in Denver, CO, where she specializes in social media strategy, integration, infrastructure, and crisis management. 

Thomas Frey (@ThomasFrey), Senior Futurist, DaVinci Institute

 Thomas is the Executive Director and Senior Futurist at the DaVinci Institute, and currently Google's top-rated futurist speaker. Tom has been a frequent contributor to ColoradoBiz magazine. He currently writes a weekly “Future Trend Report” newsletter and has written numerous articles on a wide range of futurist topics.

James Clark (@JamesOClark), Co-Founder, @Room_214

 James is a social media strategist dedicated to helping companies build user experiences that drive sales, awareness and brand recognition. He plays a lead role in rapidly examining and radically improving and organization’s connected communities and social media ROI.

Thank you to:

**Questions? Contact Kelly Ness at 303.662.5222 or kness@cobizmag.com